Barbara E. Stefàno
Three-plus decades' experience in radio and newspaper journalism, feature writing, writing for the web and more.
Marketing
Social media, blogging
SEO research and copy
UX strategy – websites, landing pages, mobile apps, chatbots
Newsletters, direct mail
Advertising – print, digital
Product/technical copy, spec sheets, brochures, POP
Media relations, reputation management, professional correspondence
Marketing
Social media, blogging
SEO research and copy
UX strategy – websites, landing pages, mobile apps, chatbots
Newsletters, direct mail
Advertising – print, digital
Product/technical copy, spec sheets, brochures, POP
Media relations, reputation management, professional correspondence
Journalism
Interviews/research, distilling complex concepts into digestible copy with respect for deadlines
Tailoring news and features to distinctive missions and audiences
Ghostwriting – books, features, blogs, editorials, letters, corporate communications
Other
Adobe Creative Suite | Microsoft 365 | AI, SEO, CRM tools
Ability to work independently or as part of a creative team, from concepting to presentation to project execution